Wednesday, March 19, 2014

When You're Here, You're Home

Yes: "Parks and Recreation" soars where the Indiana Department of Tourism crashed.

The fictional Pawnee decided on "When You're Here, Then You're Home", which (edited to remove the "then") would indeed be a perfect tourism slogan for Indiana.

The show's second palce slogan, "Storied Past, Bright Future", is better, too, considering Indiana's Bicentennial is in 2016. (Hat-tip to Paul K. Ogden for the information.)

This Indianapolis Observer thinks that "Honest to Goodness" is indefensible, and definitely not worth the $100,000 wasted on its development. The Hoosier State could have spent that money on tourism ads during "Parks and Recreation" had had a better return on its investment.

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